The Cyclorama Building at Gettysburg National Battlefield Park is nationally
significant on several, interrelated grounds. It stands among the pioneering
examples of visitor centers constructed by the National Park Service in
order to bring a new level of interpretation to its national parks and
ranks among the most ambitious as well as most distinctive examples of
its type in the post-World War II era. The building not only represents
a major program to render one of the nation's premier battlefield sites
more comprehensible, it stands as the most significant addition to that
battlefield's landscape since the early twentieth century and embodies
poignant views of the lessons to be learned from that epic confrontation
and its aftermath during the Cold War. The building is also one of the
most sophisticated, fully developed examples outside the residential sphere
of the work of Richard Neutra, an international leader in modern architecture
during the twentieth century and among the definers of modernism in the
United States for over three decades. Finally, the Cyclorama Building
ranks with a handful of others as a work of exceptional modernist design
commissioned in the United States by federal agencies during the post-World
War II era.
INTRODUCTION
A new visitor facility for Gettysburg National Military Park was conceived
as early as the 1940s, but did not begin to be pursued in earnest until
the inauguration of the National Park Service's Mission 66 program in
1955. Less than two years later preliminary studies were made by the Park
Service. The Los Angeles architectural firm of Neutra & Alexander
received the commission for the project in 1958. The design stage lasted
until the mid months of 1959. Construction began that November. The building
was largely completed by the end of 1961 and was officially dedicated
the following November on the 99th anniversary of the Gettysburg Address.
The building housed park administrative offices, a library, visitor information
services, a museum, a 200-seat auditorium (for introductory presentations
and special events), a rostrum facing the auditorium and an open-air seating
area, and a gallery for the enormous cyclorama painting by Paul Philippoteaux
(1884). The facility was called the Gettysburg Visitor Center-Cyclorama
Building until 1974, when most orientation and museum functions were moved
to the nearby Rosensteel Building, acquired from the private sector to
meet far higher levels of visitation that the Neutra building could accommodate.
Thenceforth, the Neutra building became known as the Cyclorama Center.
Throughout the nomination text it is referred to simply as the Cyclorama
Building to avoid confusion with the current Visitor Center.
The period of significance extends from the finalization of the building's
design in 1959 to 1974. The Cyclorama Building served as the primary point
of visitor contact at Gettysburg National Military Park from its completion
in 1962 through 1974, when the newly acquired Rosensteel Building became
the Visitor Center. The Cyclorama Building has continued to serve as an
important public and administrative facility for the park, but without
physical changes or events that add to its historical significance.
HISTORICAL BACKGROUND OF MISSION 66 AND VISITOR
CENTER CONCEPT
The Cyclorama Building is one of 107 visitor centers designed and built
by the National Park Service under the Mission 66 program. Conrad Wirth,
Director of the Park Service from 1951 to 1964, proposed the ten-year
project to regenerate and modernize the national parks in preparation
for the fiftieth anniversary of the agency in 1966. The concept of the
visitor center as a building type developed during Mission 66, as park
administrators sought to re-conceptualize the form and function of outdated
facilities from the 1930s, the better to serve and educate the public.
The new "visitor center" not only provided spaces for interpretive
programs, offices and visitor services, but also symbolized a renaissance
in the stewardship of the national parks.
The development of the visitor center concept under Mission 66 changed
the nature of public buildings in the national parks. The forward-looking
spirit of the program, encompassing new interpretive goals and an increased
focus on public service, also embraced a different aesthetic expression
than the reserved, historicizing character favored during the previous
building period in the parks. Mission 66 buildings conveyed a bolder modernist
aesthetic to entice visitors. Prominently sited at the major entry or
other strategic points, the buildings became an instantly recognized feature
of the parks, signifying public service and affording a range of amenities.
Modern materials and design characterized the new park architecture, with
open interior spaces and expansive areas of glazing to provide views of
nearby natural and cultural resources. The strikingly contemporary buildings
in the parks symbolized, for the visiting public and the agency itself,
the achievements of the Mission 66 program and a new era for the National
Park Service.
Mission 66 is the largest program for park improvements and expansion
ever initiated by the Park Service and is one of the most significant
federally-sponsored post-World War II national building projects. By 1966
the nearly billion-dollar enterprise had produced 107 visitor centers,
221 administrative buildings, 36 service buildings, 1,239 units for employee
housing, and 584 comfort stations. The Park Service acquired 78 additional
park units under the program, an increase of almost 40 percent over the
180 parks held in 1956. Through boundary revisions, purchases of private
in-holdings, and the addition of new parks, land owned by the National
Park Service under the federal government increased by 1,653,000 acres.
The development of the Mission 66 visitor centers is best understood
within the context of post-World War II tourism trends and changing Park
Service ideologies of interpretation and resource management. From its
origins in the early twentieth century until the development of Mission
66, the Park Service relied on residential-scale administration buildings
to provide information to visitors. Private concessionaires in the parks
supplied most of the public facilities and services, including hotels,
restaurants, and guided tours. After World War II a sharp rise in visitation
overwhelmed the existing infrastructure, placing natural and cultural
resources at risk from overuse and mistreatment. In 1945, 11.7 million
people visited the national parks. Just one year later 21.7 million people
arrived, and in 1949 visitors numbered 31.7 million people. In 1956, the
parks marked a record 46.2 million visits, a rise of 24.5 million in only
8 years. The increased need for education, orientation, and management
of tourist activities at the national parks led the Park Service to develop
the concept of centralized visitor centers built and maintained by the
federal government.
Despite an exponential increase in visitation, the Park Service network
of buildings and roads remained virtually unchanged since the CCC era.
Although the rustic structures of previous decades represented vast improvements
over previous park conditions, they could not handle the numbers of visitors
arriving by the 1950s. The overuse of a deteriorating and outdated infrastructure
in the parks resulted in injuries, complaints, damage to the parks, and
a frequently unpleasant experience for tourists. Popular journals of the
period chronicled the deterioration of the park system and called for
increased spending on improvements. In a 1955 article entitled "The
Shocking Truth About Our National Parks," Readers Digest warned
would-be tourists that "your trip is likely to be fraught with discomfort,
disappointment, even danger."
In 1955, responding to mounting political and public pressure, Wirth
proposed a ten-year building improvement program to regenerate and modernize
the national parks. The completion of the program coincided with the fiftieth
anniversary of the Park Service in 1966, when park sites expected to register
eighty million visitors. Wirth presented his ideas to Park Service administrators
who enthusiastically accepted the plan. A head committee, later called
the Mission 66 Committee, and a separate Steering Committee were established
to draw up the details of the program for presentation to Congress.
Symbolically, the Mission 66 and Steering committees agreed upon the
upcoming fiftieth anniversary of the National Park Service in 1966 as
a fitting conclusion to the ten-year improvement program. With the goal-oriented
ideology of the project in mind and the proposed date of completion set,
the committees chose the name "Mission 66" for the program.
The purposes and intentions of the program were outlined in an introductory
memo:
The purpose of MISSION 66 is to make an intensive study of the problems
of protection, public use, interpretation, development, staffing, legislation,
financing, and all other phases of park operation, and to produce a comprehensive
and integrated program of use and protection that is in harmony with the
obligations of the National Park Service under the Act of 1916.
On 2 February 1956, President Dwight D. Eisenhower submitted a letter
to Congress promoting the new program. As owner of a farm bordering the
Gettysburg battlefield, he had firsthand appreciation of the declining
state of the national parks. Eisenhower advocated "vigorous action"
for "protection, development, and staffing which can begin immediately."
By the close of Mission 66 ten years later, the Park Service had not
only greatly improved facilities in existing parks, but had added 70 new
areas to the park system. Historic cultural site acquisitions outnumbered
natural area gains by nearly two to one during this period. The emphasis
on conservation of cultural resources, such as birthplace homes and residences
of American artists, inventors, and political leaders, or early industrial
and transportation landmarks, reflected a desire to protect culturally
important sites as well as natural landscapes.
The acquisition of varied cultural sites with no single theme justified,
in part, the abandonment of the established aesthetic for park structures.
The modern forms of the Mission 66 visitor centers distinctively contrasted
with the rustic, historicizing character of the CCC buildings. The wooden
lodge or adobe house may have related well to the wild environments of
the western parks, but were poorly suited to urban, industrial, or battlefield
settings, which comprised nearly two-thirds of all areas held by the Park
Service in 1958.
Mission 66 designers and planners set about introducing a new kind of
architecture as part of what was seen as a modernization program for the
parks. The task promised to "test their abilities and convictions,"
according to one architectural journal. For each visitor center, the architect
had to address primary functional purposes, respect existing park resources,
and develop an easily recognizable form emblematic of a public building
and the new image of the Park Service. Critics hoped for a "more
imaginative architecture" and called upon architects to "enlarge
the vision" of park buildings.
Park planners first articulated their vision for the Mission 66 visitor
centers in a 120-page outline and prospectus, dated January 1956. The
report identified the visitor center as "the hub of the park interpretive
program," staffed by "trained personnel... [to] help visitors
understand the meaning of the park and its features, and how best to protect,
use, and appreciate them." The Park Service hoped that the expanded
orientation and education program would reduce reported vandalism and
overuse in the parks. As part of the effort to "help the visitor
see the park and enjoy to the fullest extent what it has to offer,"
the construction of visitor centers was seen as "one of the most
pressing needs for each area."
Three basic design features distinguish the Mission 66 visitor center
building program from CCC-era structures: the centralized location near
visitor congregation points, the expansion of interpretive programs located
at the building, and the use of modern form and materials referencing
the historical or cultural context of the park while expressing the "forward-looking"
approach of Mission 66.
The visitor center designs incorporated a series of service-oriented
spaces, but no one standard prevailed throughout the system. While the
resulting form and building materials varied dramatically, each visitor
center was expected to provide "all the aids and helps necessary
to get the visitor off to a good start," including "information
about accommodations, services, routes of travel, and park regulations."
Other services included public telephones -- especially important in isolated
areas -- and clean indoor restrooms, a feature considered to be "an
essential part of each visitor center." The visitor could obtain
brochures and maps at the center, view exhibits relating the story of
the park and participate in ranger-led programs interpreting the park's
resources. Many visitor centers also included offices, a library, and
an auditorium.
BUILDING SIGNIFICANCE AS PART OF MISSION 66 PROGRAM
The Cyclorama Building was one of the largest and most ambitious of the
new visitor facilities constructed as part of the Mission 66 program.
The need to house and suitably present Philippoteaux's painting was a
central reason for this stature, but so too was the historical importance
of the park -- one of the most significant battlegrounds in the United
States -- and the large number of visitors it attracted. Park Service
leaders wanted the facility to be a showpiece for Mission 66, for the
battlefields, and for the agency itself. Beyond official statements touting
its distinction, the intent is evident in the fact that one of the nation's
foremost designers, whose offices were far removed from the site and from
the regional and national Park Service headquarters, was secured to provide
the plans and supervise construction. Many of the visitor centers and
other buildings constructed as part of Mission 66 were designed by Park
Service staff. Many others were contracted with private-sector architectural
firms located relatively close to the site. While a number of these firms
enjoyed a degree of local prominence, almost none developed the reputation
for internationally-recognized designs that the Neutra firm had earned.
Besides Neutra, the most distinguished firms involved were Anshen &
Allen of San Francisco (Quarry Visitor Center, Dinosaur National Monument,
Jensen, Utah, 1957-1958; and Lodgepole Visitor Center, Sequoia National
Park, Three Rivers, California, 1963-1966), Mitchell/Giurgola (then Mitchell,
Cunningham & Giurgola) of Philadelphia (Wright Brothers National Memorial
Visitor Center, Kill Devil Hills, North Carolina, 1958-1960), and Taliesin
Associated Architects of Spring Green, Wisconsin, and Scottsdale, Arizona
(Administration Building, Beaver Meadows Visitor Center, Rocky Mountain
National Park, Estes Park, Colorado, 1965-1967). At the time of commissioning,
the Neutra & Alexander office was the only one involved in Mission
66 to be widely recognized as a national leader.
Neutra's reputation appears to have been the central factor in the decision
by Park Service officials to secure him for the job. He professed surprise
at being selected; however, he may well have lobbied the Park Service
for work, just as he did with other government agencies. He may also have
been known to some of those involved with Mission 66 for his service as
a design juror in the competition for the Jefferson National Expansion
Memorial in St. Louis a decade earlier. But none of these circumstances
would have prompted Park Service officials to break from their prevailing
practices on this one occasion and commission a famous architect whose
offices lay across the continent unless they held the express aim of creating
an exceptional building, one that would stand as the flagship of the program.
In retrospect, too, only a few other Mission 66 projects such as that
for the Wright Brothers Memorial possess attributes that approach the
extraordinary ones of the Cyclorama Building.